Healthier patients
happier providers
a stronger America



Dr. Garrison Bliss talks about how this simple model of direct primary care practices can revive the ailing health care industry.

American Crisis:

The Availability of Primary Care Doctors Is Jeopardizing Our Health and Our Economy.

America needs more primary care providers, but with today's fee-for-service insurance model, primary care has little to offer doctors. With family practice offering less than half what other specialist salaries pay and day-to-day job satisfaction dropping steadily, it should be no surprise that primary medicine attracts fewer and fewer new doctors and loses many practicing doctors each year.

The source of the problem is the fee-for-service system that the current insurance model enforces. By paying primary care doctors only a small fee per patient visit, the system rewards quantity of care rather than the quality of care. In order for primary care practices to survive, they must adopt a conveyer-belt strategy for seeing patients, with visits averaging only five minutes and unnecessary specialist referrals filling in the care gap.

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Making Sense out of Health Care

Making Sense out of Health Care

Quality primary care is the backbone of a functional health care system. Everyone needs it and when people have access they stay healthier. Research shows far fewer ER visits, specialist visits, hospitalizations and surgeries are required when primary care needs are fully met. What's better, primary care and preventive medicine are inherently inexpensive.

If everyone needs it, having it reduces the need for more expensive care, and it doesn't cost much to provide...

Why do we have a system that pays for primary care with insurance?

Imagine if we relied on auto insurance for "primary care" for our vehicles (fluid changes, tire rotations, wiper blades). Think of the paperwork and billing hassles we would endure for each little oil change. The overall cost of auto maintenance would increase to cover the business overhead. Soon, fewer Americans would be able to afford auto insurance, with serious ramifications for liability, setting the stage for a national crisis. It's a ridiculous idea, isn't it? Yet this is the way that health care works in America today.

There is a better way.

Approximately 90 percent of health care services provided today are referred to as primary care or preventive medicine. Placing these services under the umbrella of health insurance has driven up the cost, making even basic care unaffordable for many Americans.

What's more, the economics of using insurance for primary care force doctors to see so many patients each day that it's difficult to spend adequate time with every one. This means a lot of care is referred out to expensive diagnostics, specialists and hospitals when the primary care provider could have addressed most of it directly, if only she had more time.

We want to change that. In fact, we have. We invite you to join us in supporting a fundamental change in how America approaches health care. Work with us to make quality care more affordable and accessible for everyone, increase provider and patient satisfaction, and make America healthier and stronger.

Our mission is to create healthier patients, happier providers, and a stronger America.

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Primary Care:

Essential to Good Health

Primary care includes disease prevention, health maintenance, patient education and counseling, diagnosis and treatment of acute and chronic illnesses. It spans preventive care (such as immunizations and check-ups), routine treatment of common injuries and complaints, and maintenance for ongoing health issues.

Primary care is the foundation of good health. It's the key to preventing debilitating and expensive problems. A health care solution that doesn't address primary care is no solution at all.